SEO in Huddersfield: The Importance of Location-Based Landing Pages

Introduction to Location-Based Landing Pages

Location targeting is a localised marketing task that allows your landing pages to be found by exact location searches. For example, a business selling locksmith services in Huddersfield is open to customers within a 20 mile radius. So a location targeted page for the town around locksmith phrases like barrel locks Huddersfield would allow Google to recognise the intent of the site.

Or a digital agency wants to find clients in the town’s areas. So a location-based landing page for the agency around SEO in Huddersfield would get the site seen by Google as relevant enough to rank well for Huddersfield search terms which can also include: SEO Huddersfield or web design Huddersfield.

It is an effective tool for businesses that operate in specific regions or want to attract a local audience. These pages are designed to highlight the services a business offers in a particular geographic area. 

This makes the strategy quite clear. Should you have a location page for every location you want your site to be found in? To a large extent, yes. But focus on the most relevant areas in the city you are targeting first.

Do this by crafting effective location-based landing pages. Companies can improve their local visibility, rank higher in local search results, and ultimately drive more in-person and online business.

The Six Elements of a Location Targeted Page

These are the six vital elements that make up a compelling location-based landing page:

1. Localised URL structure
2. Localised page title and title tag
3. Conversion-optimised elements above the fold
4. Maps and original photography
5. Links to or mentions of services available in the area
6. Local customer reviews and testimonials

Let’s delve deeper into these elements and see how they are implemented in a brand’s need to create Huddersfield landing pages.

1. Localised URL Structure

Adding local keywords to your URLs assists with improving location page rankings by clearly indicating the service and geographic focus. For instance, a URL like www.example.com/emergency-plumbing-huddersfield makes it evident that the page is focused on emergency plumbing services in the areas within the town.

Let’s look at the digital agency that targets potential clients in the Huddersfield area to further illustrate.

Wildwood Digital employs a similar strategy with their Huddersfield landing page: https://wildwooddigital.co.uk/website-design-huddersfield/. This URL structure is localised and straightforward, ensuring that search engines and users instantly understand that the page is about website design services offered specifically in Huddersfield.

2. Localised Page Title and Title Tag

The page title and title tags should include both the service and the location to help with search rankings. This also improves accessibility and user experience by clearly signifying the page’s content scope.

For Wildwood Digital, the title tag might look something like this:

Website Design Huddersfield | Expert Web Design Services in Huddersfield

This approach balances SEO optimisation and compelling copy, aiming to attract clicks by emphasising the service (Website Design) and location (Huddersfield) alongside a unique selling proposition (Expert Web Design Services).

3. Conversion-Optimised Elements Above the Fold

Many users may land on the location page directly from a search engine, making the above-the-fold area crucial for capturing attention and encouraging conversions. This area should showcase essential elements like unique selling points, clear calls to action, and aggregated reviews.

For instance, Wildwood Digital’s Huddersfield page could include:

• A prominent headline such as “Professional Website Design in Huddersfield”.
• A concise tagline like “We create stunning, user-friendly websites tailored to your business needs.”
• A clear call-to-action button like “Get a Free Quote”.
• Brief testimonials or review snippets to build trust

Ensuring these elements are visible without scrolling helps to quickly convey the business’s value proposition and encourage engagement.

4. Maps and Original Photography

Including maps and original photographs strengthens the credibility of your local presence. Highlighting specific locations or service areas using maps reassures potential clients that your business genuinely operates within their vicinity.

Wildwood Digital’s Huddersfield page should feature:

• A map showing their office location in Huddersfield.
• High-quality images of their office, the team, and any local events or landmarks they’ve contributed to.

This visual evidence helps foster a stronger connection with the local audience. 

5. Links to or Mentions of Services Available in the Area

Incorporating links or mentions of the services available in the specific area improves internal linking, enhances user experience, and potentially increases the pages’ SEO value. It offers a more comprehensive view of what the business can offer locally.

For example, Wildwood Digital can mention related services such as:

• E-commerce Web Design Huddersfield: Link to this specific service for users who might be interested in launching or upgrading an online store.
• SEO Services Huddersfield: Detail and link to their SEO services to attract businesses looking to improve their search engine rankings.

By linking these services, they provide users a clear path to the information they might be seeking, while also signaling to search engines about the range of services offered in Huddersfield.

6. Local Customer Reviews and Testimonials

Local testimonials and reviews significantly boost credibility and trust. Featuring genuine feedback from local clients can persuade potential customers to choose your business over competitors.

Wildwood Digital’s Huddersfield page can showcase testimonials like:

“Wildwood Digital transformed our outdated website into a modern, user-friendly platform. The Huddersfield team was professional, responsive, and incredibly talented.”

Integrating these testimonials with star ratings or links to review platforms like Google Business or Yelp can further establish trust.

Wildwood Digital’s Huddersfield Landing Page Example

Wildwood Digital’s approach to their Huddersfield location page https://wildwooddigital.co.uk/website-design-huddersfield/ effectively incorporates many of these essential elements, creating both a user-friendly and SEO-optimised landing page. Below is a breakdown:

• URL Structure: The URL itself is clear and localised.
• Page Title: The title combines the service (“Website Design”) and location (“Huddersfield”).
• Above-the-Fold Content: The page features a compelling headline, short description, and call-to-action buttons.
• Visual Content: It includes images of their recent projects and team members, reinforcing their local presence.
• Internal Links: Links to related services help direct users to more information, improving navigation and SEO.
• Testimonials: Featuring client testimonials adds credibility and builds trust with potential clients.

Incorporate these essential elements into location-based landing pages

It is key for businesses aiming to enhance local visibility and effectively connect with their target audience. By following the blueprint provided and taking inspiration from examples like Wildwood Digital’s Huddersfield page, businesses can create high-ranking, conversion-focused location pages that not only attract but also retain local customers.

Focus on local SEO strategies if you want to extend your online reach in your home city or town. It’s a great step forward to connect with your local audience. It lets your local prospects know you exist and that you’re available to provide your services. 

Businesses can not only improve their search engine ranking but also strengthen their reputation within the local community. Local SEO and location targeting should be your priority if you depend on local customers. A careful plan will drive sustainable growth and engagement.